By Yvonne Blackwood ~
Not so long ago, if you wrote an article, it was imperative that you included a picture or two. Why? Because as the old adage states, a picture is worth a thousand words. Besides, pictures help to emphasize the point of your article, or at least make it more interesting and appealing.
According to one social media guru, an article on social media with an image is 10 times more likely to be viewed versus one without. In fact, depending on the audience, a stand alone picture can attract more attention than an article. I recently experienced this personally when I posted a picture I had taken of a robin’s nest with three blue eggs on my front porch. The picture was posted on LinkedIn with a one-line caption, yet it received more views than any single 500-word article I had ever written!
It was Aristotle who said that “Art is the realization in external form of a true idea, and is traced back to that natural love of imitation which characterizes humans, and to the pleasure which we feel in recognizing likenesses.” Small wonder then that today’s article writers utilize visuals to help tell their stories.
What else is there about images why we love them so much? We love them because of our cognition and ability to pay attention, and images have the ability to attract our attention. In addition, bright colours engage attention quickly because our brains are made to respond to them. Furthermore, our sense of vision is the most active of the senses. One could say that The National Geographic Society would never have gained the prominence it has without those haunting, exotic photographs taken by the many photographers the employ.
But in the last ten years or so, the paradigm has shifted. A still photograph, it seems, is not good enough to emphasize points and attract readers to our articles. The Internet has changed the way we publish and view information. Now we utilize multi-media―a mixture of text and other media such as pictures, hyperlinks, and videos. According to Wistia, a video-hosting company, people spend on average of 2.6x more time on pages with video than without. This partly explains why video usage is growing rapidly.
Having resisted this digital media in the past, after completing the Digital Humanities course at York University last semester, I took the plunge and made a YouTube video to promote my children’s books. Why? Because authors who are keen to promote their books are utilizing videos to do so; a still picture is just not good enough anymore. It turns out that the post with the video garnered more views than any other article I have ever posted!
The essence of this story is, a picture may still be worth a thousand words, but articles with videos may be worth twice as many. Things are always changing, paradigm shifts are inevitable, and we should not be afraid to embrace technology―to some degree.
Let kids ages 4-8 unleash their creativity and colour the pictures in Nosey Charlie Chokes On A Wiener Colouring Book with wild abandon! Amazon.com